Monday, 20 January 2014

Jayadeep Reddy , CEO of eVaidya.com view on 'What Indian Online Health Companies Plan To Do' - Medianama

#Outlook14 – What Indian Online Health Companies Plan To Do


MediaNama: Which according to you were the top developments and roadblocks with respect to the online health segment in 2013? Why?

Jayadeep Reddy, eHealth Access: - 2013 has been a a great year in terms of internet and online penetration in India and users perception towards online health has completely changed and it expected to grow rapidly.


MediaNama: What has changed from 2012 to 2013? How?

Jayadeep Reddy, eHealth Access- As I said with more penetration and internet and mobile, health also becomes accessible else where with ease and consumer perception and preventive and primary healthcare practices has improved a lot.


MediaNama: Which are the consumption patterns (online & mobile) that you observed in 2013?

Jayadeep Reddy, eHealth Access- We see atleast 30% of patiens access services from mobile devices and a greater percentage of 50% doctors access evaidya.com on mobile


MediaNama: What kind of transition have consumers made from offline to online in 2013? Why? What are your observations?

Jayadeep Reddy, eHealth Access- While online health in 2012 was limited to searching health information, we see more users moving towards virtual consultations with doctors and appointment bookings apart from buying health gadgets.
- Trust factor among users on online doctor services has improved to a great extent compared to 2012


MediaNama: What are the likely trends that you expect to see in 2014? Why?

Jayadeep Reddy, eHealth Access:

- Medical records are going to be a game changer in 2014 and we expect more users to store and access digital health records.
- While people are undergoing preventive health check ups, it is very important to properly analyse the reports with health analytics and take right preventive measures. online health records will create tangibility among online health services.


MediaNama: What are the challenges in the online health segment that would need to be addressed in 2014?

Jayadeep Reddy, eHealth Access:

- Regulation  and proper guideline on tele medicine services and health record storage need to come faster and facilitate the industry growth with right patient data protection.



source:
http://www.medianama.com/2014/01/223-outlook14-what-indian-online-health-companies-plan-to-do/

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